Renowned Plantsman, Everde Growers
For the last 15 to 20 years, as I have been presenting from one side of the United States to the other, I have seen this groundswell of interest in plants. I’ve met so many people who were gardening — and yes, we need to use the terms “gardening” and “garden,” not “yard work” and “yard.” Let’s call it what it is. I have been fortunate to be connected to the nursery profession for a long time, including six years in the retail and rewholesale side. It has been a blast — the people, the plants the environment. It is the tops.
Born in England, Staddon attended Otley Agricultural College, dividing his time between farm and school and receiving his accreditations in the Agricultural Sciences. He is professionally affiliated with the Royal Horticulture Society, the California Association of Nurserymen, and AmericanHort. He is an advisor to The Mediterranean Garden Society Southern California, and serves on the board of advisors to Mount San Antonio College, Agricultural and Horticultural Sciences, and Cal-HIP, California Horticultural Invasives Prevention.
Everde Growers ... America's Largest Tree Farm
Everde Growers is a leader within the horticulture industry with a true coast-to-coast footprint consisting of over 6,700 acres in production encompassing 14 farm locations throughout Texas, Florida, California, and Oregon. Our superior growing methods and pruning practices ensure consistent high quality and availability. Our inventory mix includes trees, shrubs, perennials, palms, grasses, succulents, tropicals, fruit, and many other items.
Treetown USA Rebrands as Everde Growers
HOUSTON, Tex., Dec. 17, 2020 – Jonathan Saperstein, CEO of TreeTown USA, announced Thursday that the company has rebranded and will now operate under a new name: Everde Growers. The rebrand follows nearly six years of strategic acquisitions to expand the company’s footprint nationwide, with farms operating in Oregon, California, Texas, and Florida.
“We have spent several years refining our processes, combining our policies, and setting a strong foundation for the future” Saperstein stated. “Now is the time to truly bring the company together as one.”
Since their purchase of TreeTown USA in 2015, Saperstein and his family have been focused on the company’s strategic growth. Each of the acquisitions have shared several qualities: a positive reputation in the industry, a plant mix that adds value to the company’s offering, inventory to support that mix, land with a solid infrastructure, and an exceptional work force.
Everde Growers views the rebrand as an opportunity to build and fortify its relationships in the industry. “Our commitment to our customers, employees, and suppliers is stronger than ever,” Saperstein stated. “Having a single brand identity will help to streamline and improve many of our processes.”
“The most rewarding part of bringing our company together as one has been creating best practices across the company based on rich experiences from our various backgrounds in the industry,” stated David Kirby, Executive Vice President. “This year, we made great strides in creating a consistent customer experience. For example, by organizing our national customer service team, our customers across the country will now have one point of contact to access our fourteen farms, as well as access to an updated national availability list with a consistent look and feel. We know that executing the Everde Growers brand will take time, but our employees and customers will immediately see the benefit of having one brand identity.”